Maximize Your Online Reach with Our Digital Advertising & Promotion Services

There are some who are still skeptical about digital advertising initiatives, due to unfamiliarity or perceptions of an “easy money dump” associated with this strategy. Paradoxically, they often accept the effectiveness of traditional advertising placements such as billboards, television commercials, and print ads.

The advantage digital advertising has over these traditional placements is in the data gathering. When you purchase a billboard ad, you may receive some estimates on how many people pass through the area, but you’ll never know how many of those people were realistic prospects for your offering. After all, not everyone on their morning commute needs a new car, a lawyer, or a dentist.

This issue persists within TV and print inserts. You may know how many viewers were watching, or how many subscribers a magazine has, but you will not be able to tell who actively considered a purchase (let alone who executed).

Another issue is that magazines can end up in the trash or be skimmed, resulting in the reader missing your advertisement completely. When it comes to TV, it’s common for modern viewers to get up during commercial breaks, talk with friends, or entertain themselves on their smartphones. Yet the traditional metrics available will still count these missed opportunities, muddying the waters of how successful these ads truly were. Beyond these factors, it’s still unclear how many people in this audience have a credible interest in your offering, and could be driven to take action.

The benefit digital media buying offers to remedy this is twofold: you get to deeply refine and understand which demographics are responding well to your advertisements, as well as track who actually committed to purchase. This is incredibly useful, as there are demographics who react loudly but do not commit as heavily. You also get to learn about your audience on a granular level, moving beyond assumptions of “who this product makes sense for,” and gain clear insight into “who is truly purchasing the most.”

The human mind is an interesting thing, and the back-end analytics provided by digital media buying platforms can show you sides of your audience beyond your original expectations. As the saying goes, knowledge is power. Undiscovered or less vocal demographics can yield profit margins in a niche of which your competition is not even aware. A media buying agency can be an invaluable partner in getting the most out of your media buying strategy.